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Big Bet Leadership: Your Transformation Playbook for Winning in the Hyper-Digital Era

5 Star Review



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Editorial Book Review:

By Sally Farson


John Rossman's "Big Bet Leadership" is an interesting and sharp book for leaders who need to find their way in today's fast-paced digital market. With Rossman's many years of experience as a top leader, including as an Amazon executive, this book is a must-read for any leader who wants to get better at their job.


Rossman wrote a book about "big bets," which are big, risky moves that could change the future of a company. Managing and making huge investments is what it takes to be successful in today's highly digital world, he says. Carefully organized into useful frameworks, useful ideas, and real-life examples, this book makes sophisticated strategies accessible to all leaders.


"Big Bet Leadership" is best known for Rossman's focus on making focused decisions. His talk includes tools and methods for looking at risks, seeing possibilities, and making sure that an organization's resources are aligned to make the most of these big bets. In-depth case studies from various industries give his research more depth and show how his ideas can be applied in various business settings.


Rossman's lucid and interesting writing teaches and motivates. After talking about the issues and risks of digital leadership, he gives an answer. This is a very helpful article about how to make the culture and organizational changes needed for digital transformation.


Storytelling and reflections on Rossman's time at Amazon give his advice weight. His own experience working for one of the most successful tech companies of our time makes his advice stronger and easier to understand.


In conclusion, "Big Bet Leadership" shows leaders how to accept the digital world with confidence and foresight. The knowledge and clear, practical tips in this book by John Rossman make it required reading for anyone in business who wants to make changes that last. Entrepreneurs and aspiring leaders can use the ideas and strategies in this book to achieve in this highly digital era.


About the Author

John Rossman



John Rossman is the author of Big Bet Leadership and The Amazon Way book series, a former Amazon leader and Managing Partner at Rossman Partners, an advisory firm helping clients compete in the digital era. Mr. Rossman is an expert at crafting and implementing innovative and digital business models and capabilities. He is a sought after speaker on leadership, innovation and company culture. John was an early executive at Amazon.com where he played a key role in launching the Amazon marketplace business as the Director of Merchant Integration, and went on to have responsibilities for the enterprise business at Amazon.

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