5 Star Review
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Editorial Book Review:
By Cameron Cooper
People who want to grow their businesses quickly, carefully, and on their own terms should read Billion Dollar Bullseye by Jonathan Cronstedt. It is a straightforward guide. As a seasoned businessman and past president of Kajabi, Cronstedt condenses his vast experience into seven basic principles that will help you become a billionaire. These principles—Purpose, Profit, Product, Prestige, Promotion, Persuasion, and People—are not just ideas; they are practical plans for fast growth that keep entrepreneurs from making common mistakes.
One of the standout aspects of this book is its emphasis on systems over talent. Cronstedt disagrees with the common belief that relying on star employees is more important for long-term success than having the right processes in place. This focus on making systems that are strong and can be expanded is especially important in today's business world, where good employees are expensive and hard to keep.
Because it is founded on Cronstedt's pragmatic views derived from actual experience, this book is beneficial to both young and seasoned businessmen. Apart from his achievements, he shares with his readers the knowledge he gained from them, therefore guiding them in avoiding the same errors. The book is both inspirational and educational since it maintains a balance between practical guidance and personal tales, incorporating both types of content.
What sets Billion Dollar Bullseye apart from other business books is Cronstedt’s holistic approach. While many books focus solely on profit or scaling, Cronstedt’s formula incorporates the importance of purpose and persuasion—ensuring that growth is not only rapid but sustainable and meaningful. He also emphasizes the significance of preparing for an exit and provides readers with the skills they need to develop their companies with an eye toward a future.
Billion Dollar Bullseye is a complete, interesting, and very useful guide for anyone who wants to take their business to the next level or build it up with accuracy. Every page shows how knowledgeable Cronstedt is, which makes this a must-read for businesses who want to succeed.
About the Author
Jonathan Cronstedt
JCron is an investor, advisor, author and a Board Director at Kajabi, a knowledge commerce platform. Prior to Kajabi, JCron held executive leadership positions for SaaS, mortgage finance, digital publishing, and direct sales.
While its President, Kajabi grew 2153%, achieving a $2B valuation within five years.
After his 20-plus years in executive leadership, operations, and strategy, JCron developed the Bullseye Formula - his proven method for scaling to exit.
Using the Bullseye Formula, JCron invests in and advises a diverse portfolio of companies through The Cronstedt Company, where he is Chairman and CEO.
JCron is dedicated to supporting and equipping the next generation of entrepreneurs as the Executive Director of The Jonathan and Nicole Cronstedt Foundation. JCron believes entrepreneurship is the single greatest transformational force in our world, and it may just be the thing that saves it.
You can read more about JCron, his entrepreneurial journey, and the Bullseye Formula in his book, The Billion Dollar Bullseye.
When he’s not driving outcomes for industry-leading brands or scaling digital empires, JCron is lucky to be husband to Nicole, father to Morgan Taylor, servant to puppy Stella, and an avid enjoyer of sumptuous spirits and brilliant books.
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