Brand Momentum: The #1 Growth Metric for Every Boardroom

5 Star Review

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Editorial Book Review:

By Lauren Myers

In a world where brands rise and fall at breakneck speed, I’ve always believed that momentum is the real game-changer. This book doesn’t just confirm that—it proves it with a compelling new metric that makes you rethink everything you thought you knew about brand growth. It's about consistent velocity, the kind that keeps a company not just alive but thriving, not about glitzy marketing campaigns or sudden surges in sales.

What I appreciated most was how the author takes a concept that could easily be overwhelming—measuring brand momentum—and makes it surprisingly practical. The Brand Velocity Score is more than just a number; it’s a window into how well a brand is performing now and where it’s headed. The best part? It’s based on real-world data, not just theory. The book walks through case studies that illustrate how this approach has worked for some of the biggest names in the business. That makes it easy to see how these principles can be applied, whether you’re leading a global company or a scrappy startup looking for its edge.

One of the most refreshing aspects is the way the book challenges traditional marketing metrics. It's simple to get lost in KPIs that don't tell you anything about making things work in the long run. This changes the focus to what really matters: how customers interact with a brand over time, how trust grows (or shrinks), and what actions lead to long-term growth. It's a wake-up call for people who have been focused on pointless metrics instead of real progress.

But what I loved most was how alive the writing was. The excitement is contagious, and it's clear that the author isn't just another planner throwing out vague ideas—every insight comes from a real passion. When you mix psychology, physics, and business knowledge, you get a fascinating mix that makes even the more technical parts feel interesting.

By the end, I wasn’t just nodding along—I was reevaluating everything I thought I knew about branding. This is the kind of book that leaves a lasting impact, not just because of the insights it delivers, but because it changes the way you think about growth. It’s not about chasing trends or quick wins; it’s about building something that lasts. And in today’s fast-moving world, that’s more valuable than ever.

About the Author

Tony Lewis

Tony Lewis (FCIM) is the CEO and founder of Vision One, a leading international research agency. With 40 years of experience in marketing and research, he has worked with hundreds of brands across the business spectrum. From start-ups to global brands such as Virgin, LEGO, IKEA, and McDonald's, and across sectors, from French fashion houses to charities and political parties. A seasoned market researcher and brand expert, Lewis's insights have shaped the success of many brands. The Brand Momentum Agency (launching later this year) carries the Brand Momentum philosophy forward with training and business consultancy.