Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth

5 Star Review

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Editorial Book Review:

By LD Clarke

Laura Patterson offers a much-needed shift in business strategy with Fast‑Track Your Business, presenting a powerful, customer-centered model for sustainable organic growth. This work is a standout in marketing leadership, urging leaders to recalibrate from internal obsessions to outward-facing customer alignment.

Patterson writes with clarity and authority in her "Circle of Traction," which integrates real-world case studies with a clean structural framework. Each chapter is built upon the fundamental wheel concept, which is logically developed around the hub of organizational culture and infrastructure. The spokes, such as customer insights, segmentation, planning, and performance alignment, are supported by the hub. Her method is practical and visually grounded, enabling busy executives to quickly absorb insights through bullet-point summaries and graphics.

The book’s central theme is simple yet transformative: put customers—not products—at the center, and build a growth engine powered by insight, alignment, and discipline. Traditional downstream marketing is challenged by Patterson's emphasis on upstream clarity, which ensures that the appropriate message, structure, and focus are present prior to the execution of any campaign. A system that is data-driven and outcome-oriented, where performance, process, and culture are integrated to generate momentum, is the result.

The book offers readers an intellectual education on the interconnected components of business resilience and growth strategy. It offers emotional support and empowerment. The readers' validation of the belief that growth is intentional, rather than random, and that actionable frameworks can transform the culture and mindset across the organization is evident. The tone is practical but ambitious; supportive yet demanding of true alignment around customer needs. Patterson respects readers’ intelligence while delivering a roadmap that simply works.

In today’s competitive and fast-moving business environment, Fast‑Track Your Business fills a crucial gap. It offers a scalable, dependable growth process that prioritizes customer value and serves as an inspiration for all aspects of an organization. This book is indispensable for strategic leaders, executives, and marketers who are endeavoring to transcend superficial buzzwords and achieve quantifiable outcomes. It transforms complexity into clarity and ambition into action.

About the Author

Laura Patterson

Laura Patterson is the author of three previous business books: Gone Fishin' - A Guide to Finding, Hooking, Keeping, and Growing Profitable Customers (sold out); Measure What Matters: Reconnecting Marketing to Business Goals (sold out); and Marketing Metrics in Action: Creating a Performance Driven Marketing Organization[LP1] . Laura is known for her practical, no-nonsense approach to proving and improving the value of Marketing. Laura began her 25+ year career in sales and had the great fortune of working across functions spanning customer relationship management and Marketing with a capital “M”. 

Today she is at the helm of VisionEdge Marketing, founded in 1999, and is recognized as one of the pioneers and authorities in the Marketing Performance Management (MPM) discipline. The company specializes in helping companies apply data, metrics and proven best-in-class practices to improve Marketing effectiveness, deliver business impact, and enable better business decision-making. 

Laura and VisionEdge Marketing are all about making Marketing an engine of growth for organizations. Martechexec selected Laura as one of the top 50 women in marketing technology. Laura is honored to be among the Top 20 Women in Business according to the Sales Lead Management Association. Engagio identified Laura among the top Marketing Operations leaders to know. Laura has served on the University of Texas McCombs School of Business Masters of Marketing Science Advisory Board.