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Friction Fuel: The Secret to Listening Strategically and Leveraging Complaints to Keep Your Business Running on Premium

5 Star Review

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Editorial Book Review:

By AnetteG


Chad T. Jenkins offers a novel and effective strategy for company development. This book's distinctive approach to handling complaints is what I found most admirable. Jenkins advises companies to use criticisms as motivation for expansion and development rather than as a setback. The book emphasizes the numerous benefits of strategic listening, which comprises leveraging unfavorable remarks to foster creativity and push organizational boundaries. This shift of viewpoint is one of the book's most compelling themes.


Jenkins introduces a set of tools designed to help business owners and entrepreneurs reframe the way they approach friction. Remove the FILMTM is one of the fundamental ideas since it shows readers how to remove obstacles to honest conversation. Together with Just Add A ZeroTM and 100X CollaborationsTM, this tool offers a useful and actionable structure that enables corporate executives to seize opportunities from obstacles. I found these ideas especially valuable because they aren’t just theoretical; they are easy to implement and can quickly lead to meaningful results.


The book also delves into how complaints can be a vital source of information about the health of your business and customer satisfaction. Jenkins teaches how to lean into negative feedback, therefore transforming what others might consider as a nuisance into a competitive advantage rather of running from it or discounting it. Learning to deliberately listen and act on this input will help companies improve their goods, services, and whole customer experience.


Jenkins' view of complaints as chances for creativity rather than barriers was one that I found appealing, as I have always valued the power of feedback. It's a novel approach in a society where many people shy away from addressing criticism. Friction Fuel is a must-check for any manager, owner, or entrepreneur looking to create a profitable, customer-focused business. Jenkins' techniques are not only practical but also ground-breaking, and they can help you take your business to the next level by increasing the responsiveness and efficiency of your operations.

About the Author

Dr. Chad T. Jenkins


As a lifelong entrepreneur driven by natural curiosity and an ability to see unconventional opportunities in conventional businesses, Chad has a deep-seated passion for understanding how businesses work, then recasting them for a much higher return.


This zeal allows him to immediately understand and identify invisible opportunities in “the way we have always done it”. 


Chad has harnessed his unique ability that has driven the success of so many organizations and created three foundational methods that provide a framework for others to follow–Remove the FILM (TM), Just Add A Zero (TM) and 100X Collaborations (TM). When coupled with his natural curiosity, these methods become the game-changer needed to drive businesses toward exponential enterprise value growth.


Chad’s advice to business leaders is to stay curious and look for the friction in their own business to remove competition, name their price and go global through collaboration.

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