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Leading What Matters Most: A Business Parable on Unlocking Human Potential

5 Star Review



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Editorial Book Review:

By David McCarthy


Phil Geldart’s Leading What Matters Most: A Business Parable on Unlocking Human Potential offers a deep dive into the challenges of leadership and organizational transformation, with a particular focus on balancing innovation with people-centric management. At the heart of the story is Bridget, the CEO of Talon Tech, a company that has experienced rapid growth and success but is now facing a crisis. Geldart uses Bridget’s struggles to illustrate how even the most successful companies can falter if they fail to prioritize leadership and culture alongside technological advancement.


The book opens with Bridget’s growing frustration as her leadership team faces pushback from every corner of the company. Sales, operations, and customer service departments all express their concerns, and while these issues aren’t new, they have become magnified after the implementation of a new consulting report. Bridget had placed her trust in this highly recommended consulting group, but the solutions seem to be making the situation worse, not better. Her frustration is palpable as she reviews Talon Tech’s earnings report and realizes the company’s once unstoppable success is at risk of slipping away. This opening sets the stage for a deep exploration of leadership, accountability, and the need for change.


One of the book’s strengths is how Geldart captures the reality many leaders face when implementing change. The reluctance of Bridget’s team to embrace new strategies is reflective of what happens in many organizations that struggle with communication and alignment. Sales thinks the issue is operational inefficiency, operations feel overwhelmed, and customer service is drowning in complaints—all while the leadership team grapples with trying to understand what went wrong.


Geldart clearly conveys that at the core of Talon Tech’s challenges is a people problem. Bridget’s leadership has been instrumental in the company’s technological advancements, but her intense focus on innovation has led to a neglect of her people and culture. The report forces her to confront an uncomfortable truth: weak leadership and a lack of people-centric policies are eroding the company’s foundation. Talon Tech is churning through top talent, facing increased customer complaints, and dealing with the complexities of remote work. The board is demanding answers, and Bridget realizes she can’t continue as she has been if she wants to keep her position as CEO.


Where Leading What Matters Most: A Business Parable on Unlocking Human Potentialexcels is in showing the personal transformation that Bridget undergoes. Recognizing that her technology-driven mindset is no longer enough, Bridget makes the critical decision to bring in external help in the form of Ray, a leadership expert who represents the “moment of truth” for both her and Talon Tech. This shift in mindset—from a focus on technology to one that balances innovation with human-centric leadership—is the heart of Geldart’s message. It’s a call to action for leaders who might be too entrenched in their technical expertise to recognize that people are their most important asset.


However, while the book successfully highlights the problems and the need for change, it could benefit from more detailed descriptions of the specific strategies Bridget and Ray implement to turn the company around. Readers are left wanting more practical insights into how Bridget’s leadership style evolves, and what concrete steps are taken to address the organizational issues. Although the narrative provides a good sense of the emotional and psychological challenges of leadership, it sometimes falls short in providing tangible solutions.


Geldart’s background as the founder of Eagle’s Flight, a company known for its expertise in leadership development and experiential training, gives the book a strong foundation in organizational psychology. His passion for unlocking human potential is evident throughout the story, and he offers important lessons for leaders in any industry. His focus on experiential learning and culture transformation is woven into the narrative, though it would have been even more impactful if these lessons had been explored in greater detail.


Overall, Leading What Matters Most: A Business Parable on Unlocking Human Potential is a compelling read for leaders facing organizational challenges in a rapidly changing world. While the book could delve deeper into the specifics of leadership development and organizational change, it still offers valuable lessons on the importance of balancing innovation with a strong, people-centric approach. Bridget’s journey from frustration to transformation serves as a reminder that leadership is not just about driving technological success—it’s about leading people.


About the Author 

Vicky Giouroukakis



Phil Geldart is the founder and C.E.O. of Eagle’s Flight, a Canadian company focused on improving individual and team productivity. Eagle’s Flight is presently represented in over twenty countries and enjoys an enviable reputation for customer service, product effectiveness, and having fun!


Prior to founding Eagle’s Flight, Phil was with Nestlé Canada, where he worked for 18 years, the last five of which he served as a member of the Executive team in the capacity of Senior Vice President of Human Resources. In addition to managing the traditional HR responsibilities, he spearheaded Nestlé Canada’s focus on improved profitability through more effective use of their human resources. 


Phil has had experience with acquisition and divestiture initiatives, managed sales and distribution, and has created several leadership programs. He has also authored a number of practical books in areas crucial to performance improvement, such as leadership, experiential learning, culture transformation, and customer-centricity.


 He is also involved in Christian youth ministries and related leadership and discipleship training, something about which he is passionate. As an entrepreneur, he has guided his company into becoming a trusted presence in the global marketplace. His focus at Eagle’s Flight continues to be to increase the company’s capacity to meet today’s needs, expand their global position, and periodically consult at the executive level.


He is an enthusiastic participant in a number of sports, was a semi-professional magician in his university days; and enjoys a number of interests from home improvement to local theatre. He is married with two adult children, five grandchildren and a Siberian Husky. He lives outside of Toronto, Ontario, Canada.

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