The Cloudberry Coaching Method: Design, Build, and Launch Your Next Big Chapter

5 Star Review

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Editorial Book Review:

By Vivien Scott

There is a specific kind of professional restlessness that doesn't have a clean name. It's not burnout exactly, and it's not ambition exactly. It's the feeling of having built something real and significant and still sensing that something essential is missing from what comes next. Brad Lekang built his entire method around that feeling, and The Cloudberry Coaching Method is the most useful thing he could have done with it.

Reading this book feels different from most leadership and coaching titles because Lekang is not writing from theory. He spent decades inside some of the most demanding organizations in the world, Apple, Target, Visa, managing the kind of complexity that doesn't leave much room for pretending. That background gives the book a grounded quality that is genuinely rare in the genre. When he talks about dismantling the patterns that keep high achievers stuck, he's not reaching for a metaphor. He's describing something he watched happen in real rooms with real stakes, and that specificity comes through.

What makes the Design-Build-Launch framework land differently from other coaching structures is the neuroscience underneath it. Lekang isn't asking readers to simply think differently about their futures. He's working with how the brain actually processes change, resistance, and momentum, and building the method around those realities rather than against them. The result is a framework that feels less like a productivity system and more like a map drawn by someone who has made the journey and paid attention the whole way through.

The themes here stretch beyond career transition into something more personal and harder to articulate. This is really a book about the gap between success as the world defines it and significance as you define it, and about what it actually takes to close that gap deliberately rather than waiting for circumstances to force the question.

Lekang writes with the clarity of someone who has spent years explaining complex ideas to people who don't have time for vagueness. Nothing is padded. Nothing is performed. The book respects your intelligence and your time, which turns out to be its own form of generosity.

About the Author 

Brad Lekang

Brad Lekang is the founder of Cloudberry Coaching and author of The Cloudberry Coaching Method: Design, Build and Launch Your Next Big Chapter. An ICF Professional Certified Coach (PCC), he has held executive positions at Apple, Target, and Visa before pivoting to help leaders create transformation in their career and lives.

After decades building technical teams and leading transformation from inside the world's largest brands, he moved from corporate leadership into executive coaching. He works with professionals to create their next big chapter with clarity, capability, and impact.

In The Cloudberry Coaching Method, Brad delivers a powerful framework blending coaching methodologies and strategic leadership, focused on clients navigating large-scale transitions or preparing for bold new ventures.

Brad lives in Minneapolis, Minnesota, where he hikes with his two Labradors. A national park explorer (46 of 63 and counting), he is a firm believer in the power of one conversation at a time.