The Coming Disruption: How AI First Will Force Organizations to Change Everything or Face Destruction
- nicolasmercadovald
- 33 minutes ago
- 2 min read
5 Star Review

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Editorial Book Review:
By CP Jonas
Fred Voccola’s The Coming Disruption arrives at a time when the world feels both invigorated and uneasy due to the swift advancement of artificial intelligence. From the opening page, the book captures readers' attention with a clear warning and a persuasive call to action: AI is not a distant prospect but an impending force that will profoundly reshape organizational functions. Reading it conjures the sensation of engaging in a high-stakes strategic meeting, where each insight challenges your assumptions and generates a mixture of anticipation and apprehension. Voccola’s writing provokes reflection on our true preparedness to oversee this transformation and inspires readers to envision a future directed by intentional innovation.
Fundamentally, the book examines themes of adaptation, leadership, and resilience amidst unprecedented change. Voccola advocates for organizations to adopt an AI-first approach, emphasizing that agility, innovation, and the readiness to reevaluate conventional frameworks are now indispensable rather than optional. These concepts resonate well beyond the realm of business, impacting anyone confronted with the rapid progression of technological and societal changes.
Voccola’s approach is straightforward and dynamic, combining pragmatic advice with a forward-looking vision. His framework directs readers through concepts with clarity and intent, frequently highlighted by evocative examples that render abstract ideas concrete. He employs narrative, real-world case studies, and incisive analogies to ensure the material remains accessible while maintaining intellectual rigor. The immediacy conveyed in his prose maintains the reader's engagement while emphasizing the book's core urgency.
Memorable statements, such as the articulation of "extinction-level consequences for slow-moving organizations," leave an enduring impression and underscore the essential importance of proactive measures. The book ultimately serves as both a cautionary guide and a strategic manual, offering valuable insights, methodologies, and motivation for individuals committed to the development of their organization or professional path. The Coming Disruption serves as an essential resource for leaders, visionaries, and thinkers aiming to confront the AI transformation directly and emerge not only unscathed but also thriving.
About the Author
Fred Voccola

Fred Voccola is a technology entrepreneur, philanthropist, and board director. Based in Miami, he currently serves as the Chairman and CEO of Simpro, and is the Co-Founder and former CEO of Kaseya. He has led multiple technology companies through transformative growth, building and scaling platforms that define modern enterprise software. His forthcoming book, ‘The Coming Disruption’, has been called “a blueprint for how to survive and lead in the AI era.”



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