The Entrepreneurs: Lessons in Business & Life in the Era of AI

5 Star Review

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Editorial Book Review:

By Walter Miller

Rick VanderHorst started his entrepreneurial career in Celina, Ohio, graduated from Ohio State, and spent the next forty-four years building successful businesses across retail, insurance, and technology. He now splits his time between Naples, Florida and the coast of Wales, runs a family foundation that has supported education and those in need for over thirty years, and somewhere along the way started writing books to make a difference. That biography tells you something important about the lens through which this book was written. This is not the view from a startup incubator or a business school faculty office. It is the view from a long, full, genuinely examined entrepreneurial life.

The Entrepreneurs: Lessons in Business and Life in the Era of AI does something that most business books in the AI conversation have been too cautious to attempt. It holds the timeless and the transformational in the same hand at the same time. The technological disruption reshaping every industry, the rise of the gig economy, the flattening of organizational structures, the explosion of individual opportunity that AI is creating, these are not presented as threats to navigate around but as the latest chapter in a much older story about what it actually takes to build something that lasts.

The real heart of the book is in the stories. VanderHorst understands, as Brandon Sanderson observed and as the book quotes directly, that the purpose of storytelling is not to tell you how to think but to give you questions to think about. The profiles and accounts gathered here from accomplished individuals across different industries and eras give readers something more durable than advice. They give them mirrors. The question the book keeps returning to, do I have what it takes? is not answered for you. It is held up carefully and handed back.

For anyone standing at the edge of their own entrepreneurial leap, in any era and especially this one, this book is exactly the kind of company that makes the jump feel less lonely and considerably more possible.