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You Need PR: An Approachable Guide to Public Relations for Early-Stage Companies

5 Star Review



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Editorial Book Review:

By Loreen Myers


Jenna Guarneri offers a vital tool for startups and small businesses trying to negotiate the tricky realm of public relations in "You Need PR: An Approachable Guide to Public Relations for Early- Stage Companies." Often resulting from insufficient brand awareness, a startling 90 percent of startups fail during their first five years; hence, this book becomes a lighthouse of hope for business owners trying to improve the profile of their firm and guarantee its future.


The CEO and JMG Public Relations creator Guarneri offers a step-by--step, do-it-yourself approach to PR by bringing her great expertise to bear in this useful guide. Even in an oversaturated media environment, she enables business leaders and entrepreneurs with the tools and techniques required to be their own successful publicists.


The book's strength is its approachability and doable guidance. Guarneri simplifies difficult PR ideas into doable steps so that readers may apply ideas that improve the standing of their business and create long-lasting business momentum. From developing gripping stories to using media opportunities, "You Need PR" covers all the basics to help startups and small businesses get the visibility they need to draw customers, expand, and get capital.


The thing that makes "You Need PR" stand out is that Guarneri knows how to deal with the problems that early-stage companies have. She understands the needs and limitations of startups and offers creative ways to get the word out without spending a lot of money or using a lot of resources.


This guidance isn't just a list of steps; it's a powerful tool for anyone who wants to start their own business or become an entrepreneur. With useful advice, examples from real life, and smart strategies, "You Need PR" gives readers the skills and confidence they need to take charge of their PR efforts and make their company successful.


Jenna Guarneri's "You Need PR" is absolutely essential for anyone resolved to transcend the noise and create a strong, identifiable brand. It's evidence of the theory that, given the correct strategy and mindset, even small businesses may have notable exposure and flourish in the competitive market of today.

About the Author

Jenna Guarneri


Jenna Guarneri is the chief executive officer of JMG Public Relations, an award-winning PR firm based in New York City. Jenna counsels innovators who are changing the world with their B2B and B2C venture-backed startup companies. She is known for delivering quality work while fostering meaningful relationships with her clients, team, and media contacts. Jenna is an authority with a proven track record on reputation management, media relations, and brand communication.


Jenna launched JMG Public Relations in 2015 to offer a unique blend of creative thinking, strategizing, and implementing public relations campaigns. Jenna and the JMG team are committed to fostering relationships that provide quality work to help clients reach a multi-platform audience while building and establishing their brands. Jenna is at the cusp of the ever-changing media world and delivers a fresh approach with high-impact results.

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