The Influence Mindset for Sales Acceleration: The 7 EQ Brain Hacks That Get People to Choose You
- nicolasmercadovald
- Jun 25
- 3 min read
5 Star Review

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Editorial Book Review:
By SB Borcy
Christian Hansen's The Influence Mindset for Sales Acceleration: The 7 EQ Brain Hacks That Get People to Choose You is a masterclass in comprehending the more profound emotional mechanics that influence human connection and decision-making. With clarity, insight, and authority, Hansen presents a bold yet grounded examination of how emotional intelligence, when strategically implemented, can significantly enhance one's capacity to influence, lead, and connect.
Hansen's writing is deliberately organized to mirror the communication strategies he instructs, such as clarity, accessibility, and precision. The narrative is distinguished by its logical coherence, which is further reinforced by actionable examples, reflective prompts, and neuroscience-backed insights. Each chapter builds upon the previous one, guiding the reader from foundational concepts to practical mastery in a seamless arc. His style is characterized by a combination of sophistication and simplicity; he writes with the intention of achieving results, but he never compromises intellectual depth.
At the heart of the book are seven EQ “brain hacks,” each rooted in emotional self-awareness, empathy, and the psychology of influence. These principles encourage readers to contemplate the manner in which individuals make decisions, not only rationally but also emotionally, and the manner in which those decisions can be ethically and gently guided. Hansen's methodology is not about manipulation; it is about alignment—the ability to position oneself, one's message, and one's value in a manner that resonates with others in an authentic manner.
The book explores the profound and relevant questions: What is it that instantly establishes trust in an individual? What is the cause of the discrepancy in influence between certain individuals and those who struggle to be heard? In high-stakes conversations, what is the relationship between credibility, perception, and emotion? The themes of this work are presented as immediately applicable tools rather than abstract theories, which is both intellectually stimulating and practical.
In The Influence Mindset for Sales Acceleration, Christian Hansen delivers a insightful, credible, and compelling guide for anyone who wants to be chosen—not through force, but through emotional resonance and clarity. This is more than a business book—it is a roadmap to becoming a more intentional, magnetic, and effective communicator in every sphere of life.
About the Author
Christian Hansen

Christian Hansen is an international thought leader and bestselling author specializing in empowering individuals and organizations to communicate their value, stand out, and be the obvious choice in competitive markets. As the author of The Influence Mindset, a #1 bestseller and LinkedIn’s Top-10 Marketing Books selection, Christian combines academic rigor with practical insights to transform how people approach influence and connection. His expertise spans talent acquisition, global marketing strategies, and leadership development, gained through roles at top organizations and academic institutions.
Christian holds degrees from Brigham Young University and The London School of Economics, where he developed a deep understanding of organizational behavior and international business culture. He has impacted thousands of lives as a coach and speaker, equipping them with tools to rise above the noise and become the obvious choice in their fields. Fluent in English and Korean; Christian’s global perspective informs his work, making his strategies universally applicable.
His proprietary methods have helped students secure spots in top universities, professionals achieve career breakthroughs, and teams improve sales performance. Christian's work emphasizes the intersection of competence and connection, showing that influence stems from mastering both. He is the founder of TopCollegeGuru. com, a platform that demystifies the admissions process for students and families, as well as TheChristianHansen. com, a place for professionals who want to upgrade their influence and stand out from the crowd.
Christian is passionate about sharing insights through keynote speeches, where he often integrates his musical talent to create memorable experiences. He is also a proud member of the Tabernacle Choir at Temple Square, embodying a commitment to excellence and creativity. Christian resides in Utah with his wife, an avid traveler always on the hunt for the world's best taco.
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